original museum quality vintage exterior pressed and folded enameled steel horizontal neon marquee letter sign recently salvaged from the historically important esquire theater. the massive single-sided electrically animated neon letters were fabricated to replace the existing marquee during the late 1980's when the theater underwent a massive overhaul, stripping the interior of any and all of its original historic character. the letters were made by the white way sign co., chicago. the art moderne style esquire theatre first opened in 1938. the theater was built for harry and elmer balaban (balaban & katz theater circuit) by architect william l. pereira of the architectural firm of pereira and pereira. the super streamlined interior originally featured a single auditorium capable of seating approximately 1400 patrons. the theater will be converted into a retail center, but the exterior facade and large vertical marquee will remain intact. together, the sign measures 26 feet in length. each letter measures four feet in height. originally contained green neon tubing. call for price.