original early 20th century american hand-painted double-sided shoe repair service trade sign

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UR #:: UR-6759-10

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Product Description

largely intact hand-painted double sided pine wood trade sign in the form of a shoe, advertising "first class shoe repairing." the vintage folk art american trade sign would have hung above the entrance of an old main street shoe repair shop. the black and white paint finish is largely intact with scuff marks and light crazing consistent with age. measures 15 x 10 1/2 inches. dates to the 1900's. the trade sign took many forms in early america. when education was a privilege and literacy rare, the ideal trade sign immediately caught the attention of a passerby and, because of its design, was totally self-explanatory. folk artists, sometimes including itinerant portrait painters, created signs that bore pictures that visually explained the name of the establishment or the services to be found within. these signs usually carried pictures or lettering on both sides and were hung from a tall post at right angles to the road, so as to be visible to travelers approaching from either direction. three-dimensional carved trade signs were often produced in the same workshops as figureheads and other ship decorations and usually displayed the same broad-planed carving style that typified american figureheads. the introduction of electric signs, which could advertise a business in the dark, led to the decline of the carved trade signs.