unusually small early 20th century five-light mazda edison tin-lithographed light bulb hardware store counter display with individual sockets and on/off switches


UR #:: UR-21686-15

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Product Description

highly collectible original and seldom found five-light hardware store counter mazda edison light bulb display or "demonstrator" designed and fabricated by or for the american art works inc., coshocton ohio. the antique american industrial c. 1910-20 incandscent light bulb display unit would be found on a countertop and/or in a storefront window display. the base is comprised of solid walnut with the original stained finish largely intact. the fanciful lettering found on both sides of the base is fashioned in delicate gold leaf lettering. the arched top or half-circle double-sided display contains a rather impressive detailed and vibrantly colored enameled lithograph designed by american painter and illustrator maxfield parrish, who did design work for popular magazines in the 1910's and 1920's including hearst's, colliers, and life. he was also a favorite of advertisers, including wanamaker's, edison-mazda lamps, fisk tires, colgate and oneida cutlery. the display unit contains intact and original porcelain sockets and bakelite switches for use in the display of various incandescent lamps. mazda was a trademarked name used by general electric and others for incandescent light bulbs from 1909 through 1945; mazda brand light bulbs were made for decades after 1945 outside the usa. the company chose the name due to its association with [ahura] mazda, the transcendental and universal god of zoroastrianism whose name means "[wise] lord " in the avestan language.the company licensed the mazda name, socket sizes, and tungsten filament technology, to other manufacturers in order to set a standard for lighting. bulbs were soon sold by many manufacturers with the mazda name attached, including westinghouse. the company advertised their new tungsten bulb standard with paintings by maxfield parrish. measures 17 x 5 1/2 x 8 inches.