single rare and highly sought after original early 20th century single-sided "plate 77" black and white lithographed cardstock diagram depicting a heavily ornamented "sulllivanesque" white glazed "stock" terra cotta cartouche with highly detailed specifications. the oversized informational diagram is part of a large collection of detailed plates depicting cataloged terra cotta ornament along with suggested installations of the company's ornament on any number of facades. the cartouche on this plate is by far one of the very best sectional terra cotta pieces executed by the midland terra cotta company. the detailing draws heavily from the hands of notable chicago architect, louis h. sullivan and his former chief draftsman george grant elmslie. nearly every installation that incorporated this massive cartouche into their facade were finished in a uniform white glaze. the exact printing company is not known, but the midland terra cotta company may have very well executed the plates and packaging themselves. this plate belongs to a complete series with original envelope and the stamped name of the client and/or recipient.