original c. early 20th century largely intact american hand-painted exterior storefront sheet metal boot "repairing" trade sign with iron mounting brackets
SOLD
Out of stock
SKU
UR-24989-17
sign fabricator not known
all original early 20th century american folk art exterior hanging storefront "repairing" boot trade sign, comprised of sheet steel with nicely distressed hand-painted finish. original riveted joint strap metal mounting brackets remain intact. the early american oversized boot maker trade sign originates from new york city. the exact sign fabricator and/or artist is not known. surface wear evident. the lettering exhibits allover crazing and general discoloration. the trade sign took many forms in early america. when education was a privilege and literacy rare, the ideal trade sign immediately caught the attention of a passerby and, because of its design, was totally self-explanatory. folk artists, sometimes including itinerant portrait painters, created signs that bore pictures that visually explained the name of the establishment or the services to be found within. these signs usually carried pictures or lettering on both sides and were hung from a tall post at right angles to the road, so as to be visible to travelers approaching from either direction. three-dimensional carved trade signs were often produced in the same workshops as figureheads and other ship decorations and usually displayed the same broad-planed carving style that typified american figureheads. the introduction of electric signs, which could advertise a business in the dark, led to the decline of the carved trade signs.
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