remarkably well-preserved all original c. 1930's "new old stock" art deco style vitreous or porcelain enameled french exterior lumichrome film hanging sign fabricated by or for email als, strasbourg, france. the double-sided heavy gauge steel sign retains the original black enameled bracket or sign hanger (not shown) for mounting against an exterior or interior wall. the sign was manufactured in strasbourg, france. vibrantly colored, with great graphic. the condition is virtually flawless. the lumire brothers, auguste marie louis nicolas and louis jean were among the earliest filmmakers in history. (appropriately, "lumire" translates as "light" in english.) the lumire brothers were born in besanon, france, in 1862 and 1864, and moved to lyon in 1870, where both attended la martiniere, the largest technical school in lyon. their father, claude-antoine lumire, ran a photographic firm and both brothers worked for him: louis as a physicist and auguste as a manager. louis had made some improvements to the still-photograph process, the most notable being the dry-plate process, which was a major step towards moving images. it was not until their father retired in 1892 that the brothers began to create moving pictures. they patented a number of significant processes leading up to their film camera - most notably film perforations (originally implemented by emile reynaud) as a means of advancing the film through the camera and projector. the cinmatographe itself was patented on february 13, 1895 and the first footage ever to be recorded using it was recorded on march 19, 1895. this first film shows workers leaving the lumire factory. the brothers stated that "the cinema is an invention without any future" and declined to sell their camera to other filmmakers such as georges mlis. consequently, their role in the history of film was exceedingly brief. they turned their attentions to colour photography and in 1903 they patented a colour photography process, the "autochrome lumire", launched on the market in 1907. throughout much of the 20th century, the lumire company was a major producer of photographic products in europe, but the brand name, lumire, disappeared from the marketplace following its merger with ilford.